Design Thinking
Renowned methodology Stanford & Co. IDEO to creatively solve complex problems; 5 fundamental steps of empathy, problem definition, ideation, rapid prototyping and testing with a focus on deep understanding of humans.
Renowned methodology Stanford & Co. IDEO to creatively solve complex problems; 5 fundamental steps of empathy, problem definition, ideation, rapid prototyping and testing with a focus on deep understanding of humans.
Radical human-centricity and rapid cycle of physical/digital prototyping (Fail Early, Fail Cheap) to touch real feedback instead of boardroom guesswork.
Instead of engineering assumptions, a team interviews 10 seniors, builds a cardboard smart pill box, tests it, and then launches an audio app to help seniors manage their medications.
Zeroing the risk of product failure in the market, discovering the unspoken and emotional needs of customers, creating empathy and great motivation in the team.
Requiring time and leaving the office environment for field observation, the possibility of ambiguity and confusion in the early stages for linear teams.
"Design Thinking" is the flagship of innovation of the 21st century, which was perfected at Hasso Platner Design Institute (d.school) Stanford and IDEO company. This framework considers the problem as a human phenomenon and proceeds through 5 non-linear phases: 1. Empathize: living with users and hearing their pains, 2. Defining the problem (Define: formulation of human insight), 3. Ideation (Ideate: raining solutions without judgment), 4. Prototype: making cheap and fast mockups, 5. Testing (Test: taking the sample to the user and receiving feedback).
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