#80Chapter 6: Group Creative Option Generation• Group Creative OptionsStrategic and collaborative (Governance & Creative) ThinkingGroup (cross-departmental and periodic) ModeContinuous Committee / 4-8 Weeks per Project(Time-consuming (institutional and continuous))

Innovation Committee

From the book "Advanced Problem-Solving Toolbox: 115 Creative Plays" | Compiled & Edited by: Mojtaba Goudarzi, Open translation: Mehrshid Goudarzi
Executive Synopsis & Core Logic:

innovation governance structure in the organization; Forming an interdepartmental working group with the "proposal coordination tender" model so that the most qualified and enthusiastic people take the helm of the transformation projects.

Operational Parameters & Specifications

Category
Group Creative Options
Dominant Thinking
Strategic and collaborative (Governance & Creative)
Participation
Group (cross-departmental and periodic)
Estimated TimeTime-consuming (institutional and continuous)
Continuous Committee / 4-8 Weeks per Project
Workshop
Input Format
Bottleneck issues of the organization, innovative employee proposals, performance data
Output Format
Idea generation and transformation-oriented implementation
Key Application
digital transformation, automation of customer service processes, reduction of operational costs and establishment of organizational kaizen system.
Core Differentiator:

Using a competitive bidding mechanism to delegate the role of project leader to talented personnel instead of appointing upstream managers in the traditional manner.

Quick Field Example:

forms an organization to address the drop in innovation committee support services; A young expert becomes the team leader by presenting a proposal to implement an artificial intelligence chatbot and reduce the response time by 70%.

Operational Benefits & Implementation Risks

Advantages & Value Creation:

Promoting meritocracy and the flourishing of hidden leaders, breaking down the insular walls of the organization, ensuring the operational implementation of ideas to the outcome stage.

Risks & Potential Trade-offs:

The possibility of political friction with traditional managers who feel left out, requiring the CEO's unconditional support.

Real-World Organizational & Industry Scenarios

Online Retail Industry: Innovation Committee to Reduce Merchandise Return Processing Time Led by Warehouse Supervisor.
Banking Systems and FinTech: Innovation in Customer Digital Authentication Led by an Information Security Expert.
Hospitals and Clinics: Emergency Admission Improvement Committee led by night shift supervisor.

Strategic Rationale & Why to Apply

1Intrinsic motivation is stronger than appointment: the person who wrote the proposal and won the bid stands with prejudice.
2Break through corroding bureaucracy: The Innovation Committee has direct executive authority from senior management to test initiatives.
3Uncovering hidden talents: Young people and experts get a chance to prove their potential to manage large projects.
4Sustainable cycle of improvement: Innovation no longer depends on the mood of a manager, but the regular system is organized monthly.

Conceptual Framework & Book Method Description

"Innovation Committee" is a structured framework for institutionalizing continuous innovation in organizations. In this model, a committee consisting of technical, operational and senior managers is formed. Instead of a hierarchical appointment, employees submit their innovative proposals to solve the stated problems (Bidding Process). The committee judges the proposals and appoints the author of the best plan as a "project coordinator" with a defined budget and team to implement the plan in an agile manner.

Step-by-Step Real-World Implementation Scenario

Transforming the customer service system with the tender model of the innovation committee
1
Step 1: Public call for support crisis resolutionInnovation Committee of the organization announced the issue of "reducing ticket response time to below 30 minutes" as a project tender.
2
Step 2: Receiving and evaluating employee proposals4 proposals were received; A support expert suggested integrating an LLM-based responsive bot and connecting it to CRM with a detailed roadmap.
3
Step 3: Select the project coordinator based on the quality of the planThe committee unanimously chose the support expert as the coordinator and provided him with 2 IT developers and 1 content force.
4
Step 4: Sprint development and pilot testingThe team implemented a multilingual chatbot in 6 weeks and answering 60% of frequently asked questions was automated.
5
Step 5: Output Evaluation and Organizational RecognitionResponse time was reduced to 12 minutes, customer satisfaction reached 94%, and the project coordinator received a promotion.

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