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Simple & Pragmatic Problem Solving
#63Chapter 5: Individual Creative Option Generation• Individual Creative Optionscreative Thinkingindividual and group Mode20-40 min(Rapid)

Visualization

From the book "Advanced Problem-Solving Toolbox: 115 Creative Plays" | Compiled & Edited by: Mojtaba Goudarzi, Open translation: Mehrshid Goudarzi
Executive Synopsis & Core Logic:

Live and dynamic mental visualization of the current state and the ideal state of processes or spaces to discover invisible frictions and create ergonomic solutions.

Operational Parameters & Specifications

Category
Individual Creative Options
Dominant Thinking
creative
Participation
individual and group
Estimated TimeRapid
20-40 min
Fast
Input Format
mental vision, inner sensory simulation and focused imagination
Output Format
idea generation
Key Application
Design of work and office environments, process redesign of hospitals and airports, interior architecture and improvement of retail spaces.
Core Differentiator:

Closing the eyes and sensory navigation inside the environment instead of external analysis of charts and dry statistical tables.

Quick Field Example:

By closing his eyes, the designer touches the traffic path of the personnel in the office, the bright shadow of the sunlight and the reflection of the sounds and transforms the space with an open layout and sound panels.

Operational Benefits & Implementation Risks

Advantages & Value Creation:

Freeing imagination from verbal limitations, immediate discovery of spatial interactions, strengthening emotional intelligence and empathy with environment users.

Risks & Potential Trade-offs:

requires practice and mental focus, and the possibility of different perceptions between people if the mental image is not quickly put on paper.

Real-World Organizational & Industry Scenarios

Architecture and work decoration: visualization of air circulation, natural light and sound privacy to improve employees' mental health.
Designing the patient's path in medical centers: a step-by-step visualization of an anxious person from admission to discharge to resolve confusions.
Professional sports and performance: mentally rehearsing success scenarios before the start of a competition or heavy business negotiation.

Strategic Rationale & Why to Apply

1The brain does not distinguish between real experience and strong visualization: the same neural regions are activated.
2Discovering Physical Blind Spots: On paper, the layout may be fine, but in motion visualization, the bottlenecks become apparent.
3Facilitate visual communication: After a clear visualization, it will be very simple to draw the map and communicate the idea to the team and the carpenter.
4Dramatically reduced changeover costs: Moving furniture costs nothing in mind, unlike post-build changes.

Conceptual Framework & Book Method Description

"Visualization" technique uses the power of visual simulation of the visual cortex of the brain to solve environmental and behavioral problems.

In this method, the problem solver closes his eyes and places himself in the middle of the space or process. Calmly, he scans the sensory details: Where is the light? How are sounds reflected? Do people feel suffocated or isolated? How do commutes interfere? Then he moves the elements in his mind and recreates the desired and relaxing state. This mental modeling is the source of inspiration for the most brilliant layout and process improvements.

Step-by-Step Real-World Implementation Scenario

Redesigning the workspace of a technology company to strengthen team focus and vitality with the visualization technique
1
Step 1: Prepare and Enter Sensory Visualization ModeThe design team closed their eyes and, in complete silence, visualized a typical workday at the office starting at 8am.
2
Step 2: Monitor the flow of motion, light, and acoustics in the mindMental observation: desks block the light from the large south windows, the chatter of marketers' phones echoes over the programmers' heads, and the path to and from the brewery keeps distracting everyone else.
3
Step 3: Mental rearranging and changing the parameters of the spacehypothetically moving the desks towards natural light, visualizing sound-insulating green plant walls, and creating phone booths.
4
Step 4: Implementation of the plans arising from the mental image1) Changing the angle of the desks to benefit 100% of the personnel from daylight 2) Installing acoustic felt-like panels on the ceiling 3) Adding air purification plants and separating the sales department from the technical team.
5
Step 5: Evaluation of satisfaction and productivity growthThe staff satisfaction index with the working environment jumped from 38% to 91% and the afternoon fatigue of employees disappeared dramatically.

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Verbal Checklist for Creativity
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