Use of diverse and unrelated visual images as a mental catalyst to spark ideas and discover novel metaphors beyond speech and text.
Stimulating the visual processing channel of the brain instead of just chaining linear words in traditional brainstorming sessions.
Children's playground design by looking at unrelated pictures: photo of tree house (suspension bridges), photo of space shuttle (rocket slide) and photo of butterfly garden (living nature).
Quickly eliminating the verbal fatigue of meetings, producing ideas rich in color and form, active participation of visual thinkers.
possibility of confusion or over-focusing on photographic details of the image rather than deriving conceptual metaphors.
Picture Stimulation is a creative way to escape the limitations of verbal language in meeting rooms.
In this technique, a wide and diverse collection of high-quality images including natural landscapes, the depths of the galaxy, ancient structures, microscopy, animals and modern art is prepared in no particular order. Participants first look at the pictures in silence and absorb their details, textures, forms and feelings. Then, by sharing these perceptions, they link the elements in the photos to the design challenge and create features that verbal language could not create.
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