Arrange the different features of a challenge around a circle like a clock face (12 segments) and pair them randomly with a dice roll or lucky number.
Using the element of organized coincidence on a circular canvas to break habits of thought and link disparate traits.
Designing a new drink with an opportunity cycle: random linking of number 3 (athlete audience) with number 7 (pocket can packaging) and number 11 (ginger energy drink).
Very playful and fun, forced departure from cliché combinations, high speed in generating hundreds of new ideas.
Some random combinations may be ridiculous or unusable in terms of taste and business logic.
The "Circle of Opportunity" technique works like the wheel of luck.
We draw a circle and divide its circumference into 12 parts like a clock. In each section, we write a feature (taste, material, audience, packaging, price, color, etc.). By throwing the dice, we choose two or three random numbers and force the mind to find a creative and practical connection between them.
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