conscious change of mental glasses and rewriting of the problem from various specialized angles (marketing, financial, operational, psychology, etc.).
Transforming a one-dimensional problem statement into several different problems and discovering hidden opportunities within each challenge.
Redefining the decline of customer satisfaction from marketing (message gap), product (performance weakness) and financial (value versus price) perspectives.
Creating a wealth of new perspectives in a short time, discovering innovative business opportunities from bitter problems.
The possibility of fragmented decision-making in case of no return and precise prioritization of the discovered angles.
The "Redefining a Problem or Opportunity" technique is based on changing the focus.
Instead of accepting the initial statement, we ask: How would a psychologist, a lawyer, a logistics specialist or a marketer express this problem? Each redefinition immediately opens up a completely new and pristine space of creative solutions in front of us.
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