designing a package of tools, exercises and field missions for managers to objectively and sensibly touch the real challenges of customers and employees.
Getting managers out from behind glass room desks and requiring them to physically experience and immerse themselves in a user challenge (made by IdeaScope).
Experience kit design for chain restaurant managers including working in the kitchen and testing competitor's food as an anonymous customer.
Incredibly deep empathic understanding, breaking out of abstract analyses, producing concrete and immediately applicable solutions.
Requires field time, cost of preparing kit tools, initial resistance of some managers to practical work.
The "Experience Kit" technique, invented by the Massachusetts innovation institute IdeaScope, is more than a theoretical discussion.
In this technique, a real package containing field missions, simulation equipment, observation notebooks, and interview guides is provided to managers to put themselves in the position of a customer or employee and touch everyday problems with all their senses.
Share this structured playbook guide directly with colleagues or across your network.
Share your reflections or inquiries regarding this play or chapter with the author.
Your inquiry is routed directly to the Simprago moderation panel for review and official response.
