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Product & Quality
Product & Quality5 min readOctober 11, 2021

36 — Conclusion

36 — Conclusion

MG
Mojtaba Goudarzi
Author & Advisor
Illustration for 36 — Conclusion

Conclusion

This series has sought to review several simple but important principles for running a business better. We began with understanding customers and stakeholders, then moved to processes, resources, people, quality, control, auditing, correction and improvement.

To summarize all of this in one sentence: a healthy business does not leave its important events to chance, memory, personal preference or individuals' momentary heroics.

A business must be understandable

The first step is to understand how our own business works. Who is the customer? What is the core value? Where do processes begin and end? Which resources affect quality? Who is responsible for what?

Until these are clear, management resembles putting out daily fires: a new problem every day, an urgent decision every day, and someone who must use personal experience to hold everything together.

Quality is not accidental

We cannot simply inspect quality at the end and feel reassured. Quality is built through correctly defining customer needs, sound design, appropriate resources, staff training, process control and listening to customer feedback.

If we are careless at any stage, the final product or service delivers that carelessness to the customer. Customers usually do not see our internal explanations; they see the result.

Prevention costs less than correction

This is one of the most important lessons. Problems cannot always be prevented, but many can. Planning, training, documentation, input controls, defined responsibilities and periodic audits are all prevention tools.

Without prevention, we must correct. Without correction, the problem recurs. When it recurs, the customer, team and business capital suffer.

Auditing means seeing ourselves from outside

An audit is not supposed to catch people out. It should help us understand the gap between what we said we would do and what we actually do.

After a while, every business becomes accustomed to its own methods. Some habits are good, others dangerous. Auditing helps us see dangerous habits before they become crises.

Continuous improvement means staying alive

Markets, customers, technology, laws, competitors and even our teams do not remain unchanged. Neither should a business. Continuous improvement means constantly asking what could be better, simpler, more precise or less costly.

Continuous improvement differs from hasty change. Improvement should rest on observation, data, experience and priorities, rather than merely the excitement of change.

Final conclusion

A good business is not necessarily one without problems. Such a business scarcely exists. A good business sees problems earlier, analyzes them more accurately, corrects them more responsibly and learns from them.

If this series has just one outcome, it is this: we must view business systematically. People matter, experience matters and creativity matters, but without a system, everything depends on individuals' memories and patience. Sooner or later, that dependency reveals its cost.